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How to Batch Create Your Content Like a Pro

Listen, girl: I know you don’t have time to work on your social media, email, and blog content all month long. In this post, I’m going to share how I create one months’ worth of content in one week – and not only that, but I’m going to show you how to incorporate repurposing techniques to make content creation much quicker, too! You ready? Let’s go!

How to batch create content

What is content batching?

Glad you asked! In a nutshell, content batching is the process in which crank out a high-volume of content in one sitting versus doing a little each day.

Will content batching burn me out?

It totally can, BUT –not if you have the right systems in place. For example, I wouldn’t recommend creating all of your social media, YouTube videos, and blog posts in one day. That sounds really daunting , doesn’t it?

I do however, recommend identifying the high-level tasks that go into creating your monthly content and assigning one day a week for each task. This way, you won’t burn yourself out by doing everything at once and can keep the momentum going because you’re not bouncing around.

Why should I batch create my content?

Well, for starters –to get it over with! After all –and I’m sure you feel me–there’s nothing worse than chipping away at your Instagram content every few days –or worse –dropping everything you’re doing because you forgot to post. And that’s super counter-productive, gf!

By batching your content, you’ll have plenty of time to plan out your strategy so it’s intentional and well aligned with your brand. Then all you have to do, is schedule and forget it so you can focus on other things in your business. It’s also helpful to have systems like this in place if you ever need to pass the baton to someone else on your team in the future.

How do I batch my content?

  1. Start by creating a system for completing each task
  2. Then, determine the timeframe it takes for each task
  3. Create a 1-week content batching schedule dedicated for each of those tasks

Here’s a sample schedule of how that can look, below:

  • Monday – Content research, brainstorming, create content calendar, draft long-form content (eg. blog posts, YouTube scripts, etc.)
  • Tuesday – Finalize all long-form content
  • Wednesday – Record videos, take photos, make edits
  • Thursday – Create graphics and any other visual content
  • Friday Repurpose long-form content for social media captions, Pinterest pins, emails, etc. Schedule everything out!

Want to dive into content batching a little deeper? Here’s an example of what Content Week can look like in a bit more detail! 👇

Monday: Research, Plan, Draft

So, before you begin creating any content, you’ll want to spend a day reviewing the previous month’s activities. Record what type of content got the most engagement and what didn’t. This is also a good day to do some market research, poll your audience, and tweak your content strategy, if needed. And let’s be real, there’s no point doing something over and over again if you’re not seeing the results you want, so don’t skip this step!

Once you’ve reviewed your metrics, spend some time brain dumping any new content ideas that come to mind into a spreadsheet or content management software (I love Trello for this). Consider what you learned from the previous month and work on creating content that better serves your audience.

You can then feed those ideas onto your content calendar for the upcoming month. Your content calendar can indicate dates for upcoming blogs, social media posts, videos, newsletters, seasonal content, etc. Fill in what you can with any notes so you know what type of content to create for that month.

Then, take those long-form pieces of content from your calendar (eg. blog posts, etc.) and write up all your drafts. And don’t worry about perfection here – you just want to lay out the bones to get started!

PRO TIP: Use your long-form content to pull copy from to use as captions in your social posts, newsletters, Pinterest pins, etc.

Tuesday: Finalize Long-Form Content

The next day, go through those rough drafts and write your final piece. Make sure it’s pretty polished (SEO, links, and all) and have it ready to go when it’s time to upload and add media.

Wednesday: Record, Photograph, Edit

Spend your day recording any videos or taking photos for your upcoming content. Once you finish all of that, you can edit your media as needed and upload/save somewhere you can easily access later on.

Thursday: Graphic creation

Next, you’ll want to spend a day batch creating all your graphics and/or various visuals for all your content. This can include graphics for social media, your blog and newsletter, any new promotional material, Pinterest, etc.

Curious how to simplify graphic creation in Canva? Click here to find out!

Friday: Repurpose and schedule

Yay, you’re almost done! Here, you can repurpose the copy from your long-form content to make captions for social media, emails, etc. Schedule them out and you’re done!

PSST! Be sure to download and save my exact content batching schedule for later on! 😉

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Content tools to help you stay on track

Want to take content batching to the next level? Then, let’s streamline the process by using the right tools:

  • Content management software like Trello
  • Social media scheduler + content automation
  • Pomodoro timer for staying on track!
  • Systems for all high-level tasks
  • A content batching schedule
  • A good planner or goal tracker

And voila! A month of content in one week! Think you’ll give it a try? I sure hope you do!

Wanna learn how to simplify content creation for good? Enroll for Content, Created! today!

P.S. Was this post helpful? Then, be sure to pin it below!

How to batch create content in 1 week

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