As an avid content repurposer, I’ve come up with a number of ways to give my content the longest shelf-life possible (so it gets the biggest reach possible!). So today, I thought I’d share some of my favorite ways to stretch your content right inside of Canva – so you can do the same! Keep reading for the tips!
Utilize Your Brand Kit
One of my fav ways to repurpose in Canva? Utilizing the brand kit feature! Your brand kit is an excellent way to keep your content cohesive and of course, on brand. Be sure to create a brand kit with your logo, brand colors, preferred fonts, etc. This will allow you to have a quick reference to your brand assets when you need it. Not sure how to create your brand kit? This post runs through the basics!
After you’ve gotten your brand kit set up, go ahead and create a new graphic or a saved template and hit the “styles” bar on the left hand side. Here, you can create numerous combinations of a graphic by simply clicking on your brand colors and fonts. Tap the image below for a tutorial on how to do this!
This feature is great for repurposing because it will instantly give you a “new” piece of content without actually creating anything new. And don’t worry, I won’t tell anyone all you did was swapped out the colors! 😉
Now, this leads me to my next Canva repurposing tip…
Have Templates on Hand
Now, you can easily create a new graphic each time you’re in Canva – but why do the extra work when you can just have templates on hand for everything?
The thing I love about templates is that you can essentially create a piece of content once and anytime you need a “new” graphic, all you have to do is make a copy of it, swap out the new text/image, hit that color shuffle button (if you want!) and you’ve got another piece of content without ever having to re-invent the wheel.
Upgrade for the Resizing Feature
While the free version of Canva is great at first, I highly recommend you get your hands on Canva Pro so you can get access to the Magic Resize feature. Here, you can easily change the size of your canvas in one click – meaning:
Wanna repurpose that Instagram post on Pinterest?
Need to transform that email banner into a blog header?
Trying to convert that slide deck into a Carousel?
My point is, the magic resize feature is a seamless way to repurpose a design from one platform to the next – so you can create multiple-sized images in the matter of minutes! Looking for other ways to simplify your time inside Canva? This post will help!
Well, there ya have it – my top tips for repurposing your content inside Canva so you’re working smarter, not harder!
P.S. Did this post help? Then, be sure to pin it for later!