Food Photography & Content Creation

Whether you’re in need of some fresh new imagery for your website or a complete content takeover, you’ve come to the right place. Now, let’s dive in!

NICE TO MEET YOU

Hey, I’m Shauna!

I help foodies attract customers with mouthwatering imagery and strategy-led content.

It’s my passion to help entrepreneurs in the food industry thrive in their businesses. In fact, as a foodie myself I actually GET the business – let’s just say, I’ve been frostin’ cakes and takin’ orders since I was fifteen ๐Ÿ˜Ž.

Because marketing is a lot harder if you don’t get the industry.

And that’s where I come in! After getting my degree in Culinary Arts, working nearly 10 years in various restaurants and bakeries, and another 10 in the corporate and consulting side of digital marketing (yes, that includes some overlap๐Ÿ˜‰) – I bring a unique set of experience and skills that can’t be matched.

Think we’d be a good fit? Then, keep scrolling to see how we can work together!

THE PROCESS

Here’s how it works

01.

Virtual coffee

On our free 20-minute virtual coffee session, weโ€™ll chat about your content and marketing pain points to see how we can help you make moves in your food biz.

02.

Strategic planning

Once we get started, we’ll kick things off with an in-depth onboarding session to cover strategy and timeline – so no detail is left unheard.

03.

Creative execution

Now, onto the good stuff! We’ll work our magic and execute the deliverables outlined in our strategic plan!

I BELIEVE YOUR CONTENT SHOULD BE

Purposeful, streamlined, & tastefully executed.

Because your content should look as divine as it tastes.


Below are just a few things we can do to elevate your food brand! All of these packages can be tailored to fit your content marketing goals. Prices vary based on a variety of factors such as: image use, quantity needed, duration of services, and more. Please fill out an inquiry form so I can get you an accurate project estimate ๐Ÿ™‚

Food Photography

Bring your dishes to life with beautifully-styled photos that are sure to make your audience’s mouth water. Here’s just a few things I include, but be sure to visit my Food Photography Service page to learn more!
  • 60-minute strategy call
  • Mood board & shot list
  • Shopping for ingredients & props
  • Recipe development
  • Food styling & shooting
  • Image culling & editing
  • Delivery of photos in an online gallery
  • One-round of touch ups

Content Creation

Want content creation off your “plate?”๐Ÿ˜‰ These items can easily be added onto your food photography package!
  • Content calendar with post ideas
  • Custom marketing plan
  • Recipe write up & blog post
  • Blog repurposing to social media
  • Social media graphics & captions
  • Email newsletter copy & design
  • Email sequences & funnels
  • Pinterest management

Sponsored Content

Are you a food or beverage brand looking for authentic and tastefully-curated sponsored content? I love working with brands that align with my love for fresh, quality ingredients. Here’s just a few ways we can work together!
  • Post series on SC’s and/or Garnished Roots’ (my food blog) social media pages
  • Shoutout on Instagram stories
  • Short-form video on SC’s and/or GR’s social media pages
  • Newsletter campaign
  • Recipe blog post published on GarnishedRoots.com
  • Collab post or giveaway
  • Featured section on SC.com
  • Have an idea? Let me know!

FAQs

Our initial meeting is a way for me to get to know your business a bit more! Weโ€™ll chat about your goals and content needs so I can get you an accurate project estimate and to see if weโ€™d be a good fit!

After that, weโ€™ll kick things off with an in-depth onboarding call to discuss strategy and action steps ahead!

Sure do! Usually we start off with food photography or a la carte content creation and eventually combine the two to create a completely custom package of your own.

If youโ€™re local to Rochester, NY, absolutely! Outside the area but still want to collaborate? Then, get in touch to discuss how I can travel to you!

I use a Canon EOS R6 Mark II and a Canon RF 24-70mm f/2.8 as my primary lens for most photoshoots (affiliate links). While natural light is my preference, I also use my Canon Speedlite 580EX II flash as well as some freestanding light sources when needed.

Yes! I have a beautiful newly remodeled at-home studio with plenty of natural light, neutral decor, and live plants. Itโ€™s fully equipped with a variety of food photography props and backdrops to suit any style of photography โ€“ plus I have access to a modern kitchen for recipe development or process shots.

This depends on the complexity of your project. For basic food photography, I can usually delivery the images within 2 weeks after the shoot. For shoots involving travel, numerous deliverables, and multiple parties, it could be longer.

I enjoy working with artisanal food companies, farm to table restaurants, and brands that use high-quality ingredients in their dishes and products. Some of my favorite clients partner with local vendors to source ingredients for their signature recipes and produce them right in-house.

While food and product is my specialty, I am always up for a creative challenge! Check out some of my lifestyle and portrait work, here!

ARE YOU READY?

Book a free virtual coffee

Our initial call is a way for me to get to know your business a bit more! Weโ€™ll chat all things content and food photography and determine if we’d be a good fit!